User-first ads that work for

brands

Samba builds user-first ad experiences for messaging apps which deliver world class results

“...a unique and highly engaging in app experience... ”

— Havas Media

“...unique user friendly ad solutions...”

— Kik

For Developers

The only brand video solution built for messaging apps

Samba is built for messaging apps, seamlessly inserting brand video ads into your app UX. A full stack of developer tools maximises the value of your audience and helps you improve yields. More...

For Brands

User-first ad experiences that drive genuine engagement

Truly engage with hard to reach millennials and gen Z in the media most important to them. On Samba, ads are 100% user initiated and 100% viewable. The future is user-first. More...

Samba for developers

Samba is built for apps, meaning our full stack of tools is customised to help you monetise in a way that complements your existing UX and puts your users first. We offer full stack of developer benefits including the following:

THE SELECTOR

A unique, user-first video format that both users and brands love

ANALYTICS

A rich console tracks revenue, usage and more

MEDIATION

Programmatic buying gets brands competing for your audience

TOP YIELDS

Market leading revenues are driven by our unique UX

What our partner apps say about us:

“Samba has consistently delivered great brand video, user friendly formats, and strong yields to TextMe and is an important partner”

— Julien Decot, co-Founder, TextMe

Samba Selector UX in app TextMe

“Kik works closely with Samba to create unique, user-friendly ad solutions”

— Josh Jacobs, President, Services, Kik

“Samba get the world’s best brands into UppTalk in a way our users love”

— Jochen Doppelhammer, Founder, Upptalk

Pioneering messaging apps use Samba's monetisation software

Samba for Brands

Attention is the #1 currency in advertising

Samba's in app video selector product UX:

User engages in app, user selects video, 100% viewable play

To engage users in a world where attention is scarce Samba develops advertising experiences which are non-intrusive and respectful of people's time.

This user focused approach drives market leading engagement stats:

Dwell times of 25"+ for 30" video

Click thru rates of 6-10%

Purchase intent lift up to 800%

Delivering outstanding results for buyers

“We chose Samba for our summer 2016 O2 campaign and they delivered hard to find youth audiences with a unique and highly engaging in app experience”

— Ben Smart, Activation Director, Havas Media

“We used Samba and Kik as a medium to raise awareness and drive interaction with a younger target audience. The numbers using Samba and Kik went above and beyond what we expected”

— Ashley Deverall, Marketing Manager, K Swiss

Samba enables programmatic

Buy elusive mobile video audiences via your preferred platforms, segment via first party data, and achieve amazing results. 100% viewable by design with market-leading view through rates and engagement.

“Samba consistently provides amazing results for clients like 02, Diageo, blowing other media out of the water”

— Joe West, AOL

“Samba delivers best in class view-thru rates, CTRs and viewability on bespoke targeted audiences for Tube Mogul across their network of in demand messaging apps
”

— Graeme Lynch, Director Business Development EMEA, Tube Mogul