User-first ads that work for



Samba builds user-first ad experiences for messaging apps which deliver world class results

...a unique and highly engaging in app experience...
— Havas Media
...unique user friendly ad solutions...
— Kik

Samba for developers

Samba is built for apps, meaning our full stack of tools is customised to help you monetise in a way that complements your existing UX and puts your users first. We offer full stack of developer benefits including the following: 

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A unique, user-first   video format that both users and brands love



A rich console tracks revenue, usage and more


Mediation Layer


Programmatic buying gets brands competing for your audience


Leading Yields


Market leading revenues are driven by our unique UX

What our partner apps say about us:

Samba has consistently delivered great brand video, user friendly formats, and strong yields to TextMe and is an important partner
— Julien Decot, co-Founder, TextMe

Samba Selector UX in app TextMe

Kik works closely with Samba to create unique, user-friendly ad solutions
— Josh Jacobs, President, Services, Kik
Samba get the world’s best brands into UppTalk in a way our users love
— Jochen Doppelhammer, Founder, Upptalk

Pioneering messaging apps use Samba's monetisation software


Samba for Brands

Attention is the #1 currency in advertising

   Samba's in app video selector product UX: User engages in app, user selects video, 100% viewable play

   Samba's in app video selector product UX:

User engages in app, user selects video, 100% viewable play


To engage users in a world where attention is scarce Samba develops advertising experiences which are non-intrusive and respectful of people's time.

This user focused approach drives market leading engagement stats:

Dwell times of 25"+ for 30" video

Click thru rates of 6-10%

Purchase intent lift up to 800%


Delivering outstanding results for buyers

We chose Samba for our summer 2016 O2 campaign and they delivered hard to find youth audiences with a unique and highly engaging in app experience
— Ben Smart, Activation Director, Havas Media
We used Samba and Kik as a medium to raise awareness and drive interaction with a younger target audience. The numbers using Samba and Kik went above and beyond what we expected
— Ashley Deverall, Marketing Manager, K Swiss

Samba enables programmatic

Buy elusive mobile video audiences via your preferred platforms, segment via first party data, and achieve amazing results. 100% viewable by design with market-leading view through rates and engagement.

Samba consistently provides amazing results for clients like 02, Diageo, blowing other media out of the water
— Joe West, AOL
Samba delivers best in class view-thru rates, CTRs and viewability on bespoke targeted audiences for Tube Mogul across their network of in demand messaging apps
— Graeme Lynch, Director Business Development EMEA, Tube Mogul

Contact Us


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Where we are

London office

Unit 1, 14 Weller Street,

London, SE1 1QU


San Francisco office

655 Montgomery Street,

#1400, SF 94111


Bristol Office

133 Cumberland Road,

Bristol, BS1 6UX

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